Mortgage Lender / Servicer Recapture Marketing
Portfolio Management and Recapture Marketing for Lenders and Originators
Mortgage Lender / Servicer Recapture Marketing
Portfolio Management and Recapture Marketing for Lenders and Originators
Direct 41 Overview
Portfolio Marketing Experts
For too long, the Recapture channel has been dominated by large servicers, who have taken opportunities away from mortgage Originators and Non-originating Servicers / Sub-servicers (the backbone of the industry).
Direct 41 was founded to level the playing field, by providing Portfolio Recapture Marketing that drives Recapture profits back to the loan Originator.
Originators and Non Originating Servicers have not been effective at Portfolio Recapture Marketing for two reasons:
- The sizable up-front costs and investments associated with postage, printing, creative development, and hiring marketing staff.
- Concerns over the RESPA Compliance of shared marketing agreements.
Direct 41 is the answer for both!
Pay for Performance
Direct 41 can eliminate the sizable up-front costs and investments associated with postage, printing, creative development, and hiring marketing staff.
Direct 41 is the only direct marketing organization that partners with clients by providing campaign execution services on a pay-for-performance model. This empowers clients to launch with reduced financial risk (no upfront expenses) - breaking down those barriers to increase Recapture rates.
RESPA Compliance
Direct 41 is a solution for concerns over the RESPA Compliance of shared marketing agreements.
By leveraging Direct 41 and a Marketing Agent of the Originator, you can be confident that all programs are RESPA Compliant. No more shared revenue streams or data conflicts. Let us show you how we can build a compliant program to increase your Recapture revenue!
Industry Expertise and Advance Analytics
Direct 41 leadership has over 15 years of experience leading the Consumer Direct Recapture divisions for the largest mortgage servicers in the nation. We leverage enhanced segmentation and targeting, including AI review of campaign results, to optimize performance.
With our advanced data segmentation, AI tools, and industry-leading marketing execution, Direct 41 provides economies of scale and cost efficiencies that enable clients to accelerate portfolio marketing efforts and drive sustainable profit growth.