Mortgage Lender Recapture Marketing
Portfolio Management and Recapture Marketing for Lenders and Originators
Mortgage Lender Recapture Marketing
Portfolio Management and Recapture Marketing for Lenders and Originators
Direct 41 Overview
Portfolio Marketing Experts
For too long, the Recapture channel has been dominated by large servicers, who have taken opportunities away from mortgage Lenders and Originators.
Direct 41 was founded to provide Portfolio Marketing for Originators and Lenders (the backbone of the industry) so that they can compete for their own Recapture business.
Pay for Performance Drives Positive Cash Flow
Originators and Small Servicers have not been effective at Portfolio Marketing due to the sizable up-front costs and investments associated with postage, printing, creative development, and hiring marketing staff.
Direct 41 is the only direct marketing organization that partners with clients by providing campaign execution services on a pay-for-performance model. This empowers clients to launch with reduced financial risk (no upfront expenses) - breaking down those barriers to increase Recapture rates.
Industry Expertise and Analytical Approach
Direct 41 leadership has over 15 years of experience leading the Consumer Direct Recapture divisions for the largest mortgage servicers in the nation. We leverage enhanced segmentation and targeting, including AI review of campaign results, to optimize performance.
By optimizing technology, advanced data segmentation, and industry-leading marketing execution, Direct 41 provides economies of scale and cost efficiencies that enable clients to accelerate portfolio marketing efforts and drive sustainable profit growth for our clients.