Turn Your Mortgage Portfolio Into a Profitable Recapture Pipeline
Direct 41 delivers compliant, performance-based recapture powered by advanced analytics
and AI driven marketing
Why partner with Direct 41 now?
The Hidden Cost of Dormant Portfolios
Most mortgage lenders are sitting on thousands of past borrowers, yet:
- Customers refinance elsewhere
- Servicing portfolios leak revenue
- Marketing spend goes to expensive new customer acquisition
Your best borrowers already know you. You just need the right strategy and process to re-engage them — profitably.
- Increase recapture volume
- Reduce marketing expense risk
- Improve ROI from existing assets
Direct 41 Overview
The Direct 41 Solution
Direct 41 leadership has over 15 years of experience leading the Consumer Direct Recapture divisions for the largest mortgage servicers in the nation.
Direct 41 partners with mortgage lenders and servicers to reactivate existing portfolios using a pay-for-performance marketing model that aligns incentives and reduces risk.
✔ We don’t sell leads.
✔ No upfront marketing costs
✔ No wasted spend
Business impact:
Lower CAC, predictable ROI, reduced budget risk. We create measurable origination volume from assets you already own.
Benefits of Direct 41 vs. Other Marketing Platforms
Direct 41 LLC
Other Recapture Options
Other Recapture Options
- Consultative approach: Collaborative development of a customized and adaptive end-to-end recapture strategy
- Multi-channel: Execution across Email, SMS, Outbound Calls, Direct Mail, Statements, Web, and Social Media
- Performance-based: Focused on your success
- Long-term partnership: Ongoing engagement
Other Recapture Options
Other Recapture Options
Other Recapture Options
- Automated Approach: software based, programmatic data review for pre-set offers. Limited adaptation or strategy
- Single Channel: typically limited to Email, possibly SMS. No Direct Mail, Statements, Outbound Calls, Web or Social Media
- Upfront spend required: Focused on your payments
- One-off campaigns: One-time software installation
What Direct 41 Delivers to You
Performance-Based-Economics
You're empowered to launch recapture with reduced financial risk and best-in-class execution!
Direct 41 eliminates the sizable up-front costs and investments associated marketing. You only pay when performance objectives are met — aligning Direct 41’s success directly with yours.
Expertise, Analytics and AI
Find out how much recapture value we can unlock from your portfolio!
Direct 41 leverages over 15 years of running the most successful recapture organizations in the industry. Combined with advanced segmentation and AI, we deliver efficiencies that enable clients to accelerate portfolio marketing efforts and drive sustainable profit growth.
Compliance and RESPA
Compliance and RESPA
You can be confident that all Direct 41 programs are 100% compliant.
D41 is the marketing agent, ensuring:
- No referral fees or shared revenue;
- No joint marketing or co-marketing agreements;
- No affiliated business arrangements (AfBAs)