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Direct 41 Advantage
How it Works
1️⃣ Portfolio & Opportunity Review
We analyze your portfolio to identify recapture and retention opportunities.
2️⃣ Segmentation & Compliance Alignment
Advanced targeting paired with compliance-conscious execution.
3️⃣ Campaign Launch & Optimization
Multi-channel engagement designed to convert - continuously optimized.
4️⃣ Performance-Based Results
You pay for outcomes, not activity.
Campaign Execution
Direct 41 goes beyond consulting recommendations by leveraging preferred relationships with the industry's top fulfillment vendors to help structure, coordinate, and execute direct marketing campaigns. Whether it’s direct mail and/or email fulfillment, data append, data hygiene or online/social marketing, Direct 41 provides seamless access to critical campaign execution service providers.
Partnership Focused Pay-for-Performance Model
Direct 41 is the only direct marketing organization that partners with clients by providing campaign execution services on a pay-for-performance model. This engagement structure reduces the sizable up-front costs associated with direct marketing (postage, printing, creative, etc.). It also empowers clients to launch direct-to-consumer and portfolio management marketing with reduced financial risk. Additionally, this structure ensures that Direct 41 has a vested interest in driving our clients’ success.
Our Unique Process
Our process is designed to deliver results! We start by conducting a thorough analysis of our client's portfolio, followed by a comprehensive strategy development phase. From there, we execute and optimize our campaigns for maximum impact. We don't make money until you make money, so our goals are always 100% aligned with yours!